How to Find Your Competitor’s Backlinks – Next Level
Posted by BrianChildsWelcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he’s back to share how to use Open Site Explorer to find linking opportunities based upon your competitors’ external inbound links. Read on and level up!In Moz’s SEO training classes, we discuss how to identify and prioritize sources of backlinks […]
SEO for Copywriters: Tips on Measuring SEO Impact – Next Level
Posted by BrianChildsWelcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he’s back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up!
Understanding how to write web content for SEO is important. But equally important is knowing how […]
How to Target Multiple Keywords with One Page – Next Level
Posted by BrianChildsWelcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up!For those who have […]
Giving Away the Farm: Proposal Development for New SEO Agencies
Posted by BrianChildsThere’s a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can lead to scope creep and dissatisfied clients.
It’s common for agencies to look for ways to streamline […]
Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz
Posted by BrianChildsSEO training classes provide a smart, accessible way to accelerate your knowledge of our industry’s best practices, tools, and processes. For several months we’ve offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits.
Starting now in February 2017, we’re expanding these classes to include more topics and more opportunities to help your team deliver […]
How to Identify Your E-commerce Product Page Keywords Using MozBar
Posted by BrianChildsA common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there’s always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO […]
Posted by BrianChildsComing up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it’s easy to burn through your initial list of blog titles in a few months. Coming up with good titles also takes a lot of time, and when you work on a team […]