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How to Do a Keyword-Driven Content Audit (with Keyword Explorer)


How to Do a Keyword-Driven Content Audit (with Keyword Explorer)
Posted by Dr-PeteAs content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we’re done with one piece of content, we’re on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics is somewhere in the realm of 30 days, leading us to neglect older […]

Announcing 5 NEW Feature Upgrades to Moz Pro’s Site Crawl, Including Pixel-Length Title Data


Announcing 5 NEW Feature Upgrades to Moz Pro’s Site Crawl, Including Pixel-Length Title Data
Posted by Dr-PeteWhile Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re also working hard to iterate on recent advances. I’m happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we’ve recently launched five upgrades to Site Crawl.
1. Mark Issues as FixedIt’s fine to ignore issues that don’t […]

​Moz Local Report: Who’s Winning Wealth Management?


​Moz Local Report: Who’s Winning Wealth Management?
Posted by Dr-PeteAs more people look for financial advice online, brick-and-mortar wealth management firms and financial advisors are competing harder than ever for search customers. More than 70% of millennials use search engines for research, and 15% of 18–34 year-olds are turning directly to search engines for financial advice. As consumers in their 20s and 30s grow their wealth, have families, and begin planning for the future, who is best situated to capture […]

Site Crawl, Day 1: Where Do You Start?


Site Crawl, Day 1: Where Do You Start?
Posted by Dr-PeteWhen you’re faced with the many thousands of potential issues a large site can have, where do you start? This is the question we tried to tackle when we rebuilt Site Crawl. The answer depends almost entirely on your site and can require deep knowledge of its history and goals, but I’d like to outline a process that can help you cut through the noise and get started.Simplistic can be […]

New Site Crawl: Rebuilt to Find More Issues on More Pages, Faster Than Ever!


New Site Crawl: Rebuilt to Find More Issues on More Pages, Faster Than Ever!
Posted by Dr-PeteFirst, the good news — as of today, all Moz Pro customer have access to the new version of Site Crawl, our entirely rebuilt deep site crawler and technical SEO auditing platform. The bad news? There isn’t any. It’s bigger, better, faster, and you won’t pay an extra dime for it.
A moment of humility, though — if you’ve used our existing site crawl, […]

Lessons from 1,000 Voice Searches (on Google Home)


Lessons from 1,000 Voice Searches (on Google Home)
Posted by Dr-PeteIt’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice answers.
For example, let’s say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for “What do hedgehogs eat?” On […]

Half of Page-1 Google Results Are Now HTTPS


Half of Page-1 Google Results Are Now HTTPS
Posted by Dr-PeteJust over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%:
While there haven’t been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google […]

Aren’t 301s, 302s, and Canonicals All Basically the Same? – Whiteboard Friday


Aren’t 301s, 302s, and Canonicals All Basically the Same? – Whiteboard Friday
Posted by Dr-PeteThey say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In today’s Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may be treated by Google.

Click on the whiteboard image above to open a high-resolution version […]

Mastering Google Search Operators in 67 Easy Steps


Mastering Google Search Operators in 67 Easy Steps
Posted by Dr-Pete
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Any SEO worth their sustainably harvested pink Himalayan salt knows that Google offers a variety of advanced search operators – special commands that take you above and beyond regular text searches. Learning search operators is a bit like learning chess, though. It’s easy to memorize how each piece moves, but that’s about 1% of your path toward mastery. I know that […]

Featured Snippets: From Start to Finish


Featured Snippets: From Start to Finish
Posted by Dr-PeteYou’ve been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home. I hope by now that you understand the value of ranking “#0,” but you might be left wondering where to start. How do you find questions, determine if they have featured snippets, and track them over time?
I’m happy to say that, between Keyword Explorer and Moz […]