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Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday


Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday
Posted by randfishHave your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.

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Getting SEO Value from rel="nofollow" Links – Whiteboard Friday


Getting SEO Value from rel="nofollow" Links – Whiteboard Friday
Posted by randfishPlenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.
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10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday


10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday
Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about.

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Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday


Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday
Posted by randfishHow does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you’re in need of a refresher or you’ve always wanted a firmer grasp of the concept, this week’s Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be […]

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday


The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday
Posted by randfishWithout a solid base of links, your site won’t be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: actually free) methods to build that solid […]

How to Diagnose Pages that Rank in One Geography But Not Another – Whiteboard Friday


How to Diagnose Pages that Rank in One Geography But Not Another – Whiteboard Friday
Posted by randfishAre you ranking pretty well in one locale, only to find out your rankings tank in another? It’s not uncommon, even for sites without an intent to capture local queries. In today’s Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top.

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How to Determine if a Page Is "Low Quality" in Google’s Eyes – Whiteboard Friday


How to Determine if a Page Is "Low Quality" in Google’s Eyes – Whiteboard Friday
Posted by randfishWhat are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday.

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The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x – Whiteboard Friday


The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x – Whiteboard Friday
Posted by randfishThe perfect blog post length or publishing frequency doesn’t actually exist. “Perfect” isn’t universal — your content’s success depends on tons of personalized factors. In today’s Whiteboard Friday, Rand explains why the idea of “perfect” is baloney when it comes to your blog, and lists what you should actually be looking for in a successful publishing strategy.

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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday


Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday
Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off […]

5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday


5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday
Posted by randfishTypical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests. In today’s Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This […]