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Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday


Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday
Posted by randfishWith the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today’s episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before you start.

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SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search – Whiteboard Friday


SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search – Whiteboard Friday
Posted by randfishWhen a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps.

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Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday


Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday
Posted by randfishHave you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you ought to carefully consider how your overlays and modals work and whether the […]

Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday


Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday
Posted by randfish
Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments!

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and […]

Launching a New Website: Your SEO Checklist – Whiteboard Friday


Launching a New Website: Your SEO Checklist – Whiteboard Friday
Posted by randfishHovering your finger over the big red “launch” button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven’t accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today’s Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site […]

How to Use Your Competition’s "Top Pages" Data to Bolster Your SEO Efforts – Whiteboard Friday


How to Use Your Competition’s "Top Pages" Data to Bolster Your SEO Efforts – Whiteboard Friday
Posted by randfishHow are you gleaning your competitive insights? We’ve got a ton of resources and tools at our disposal, and one of the best ways to learn what’s working for your rivals and how you can build your own success on top of those insights is via the top pages report. In today’s Whiteboard Friday, Rand goes over how each data source can […]

Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday


Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday
Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable […]

Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday


Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday
Posted by randfishIs it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores the best ways to go about ranking more than one site at a time.

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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics


The State of Searcher Behavior Revealed Through 23 Remarkable Statistics
Posted by randfishOne of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how they process more than X billion queries, or how many videos were uploaded to YouTube, or how many people have found travel information on Google in the last […]

Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday


Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday
Posted by randfishYou may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar content that’ll make the juice worth the squeeze.Click on the whiteboard image above to open a high-resolution […]