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What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday


What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday
Posted by randfishSnippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week […]

Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday


Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday
Posted by randfishControlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday.

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Video TranscriptionHowdy, Moz fans, […]

Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday


Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday
Posted by randfishYou don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

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How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday


How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday
Posted by randfishIt’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t.

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Video TranscriptionHowdy, Moz fans, and welcome […]

How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday


How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday
Posted by randfishWhen Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant.

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Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) – Whiteboard Friday


Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) – Whiteboard Friday
Posted by randfishThis week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them.

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How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting – Whiteboard Friday


How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting – Whiteboard Friday
Posted by randfishOne of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips […]

NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site


NEW in Keyword Explorer: See Who Ranks & How Much with Keywords by Site
Posted by randfishFor many years now, Moz’s customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: “GIVE ME KEYWORDS BY SITE!”
Today, we’re answering that long-standing request with that precise data inside <a href=”https://moz.com/explorer” target=”_blank” Keyword Explorer:

This data is likely familiar to folks who’ve used tools like SEMRush, KeywordSpy, Spyfu, or others, and […]

How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday


How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday
Posted by randfishWhich link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure.

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Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday


Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday
Posted by randfishHave your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.

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