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Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday


Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday
Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off […]

5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday


5 Tactics to Earn Links Without Having to Directly Ask – Whiteboard Friday
Posted by randfishTypical link outreach is a tired sport, and we’ve all but alienated most content creators with our constant link requests. In today’s Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This […]

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday


Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday
Posted by randfishMove over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, […]

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday


SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday
Posted by randfishIf you’ve ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today’s episode, Rand defines what rel=canonical means and its intended purpose, when it’s recommended you use it, how to use it, and sticky situations to avoid.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome […]

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday


Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday
Posted by randfishCompeting with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, […]

How Content Can Succeed By Making Enemies – Whiteboard Friday


How Content Can Succeed By Making Enemies – Whiteboard Friday
Posted by randfishGetting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well — but there’s certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today’s Whiteboard Friday.

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Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday


Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday
Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and […]

The Case For & Against Attending Marketing Conferences


The Case For & Against Attending Marketing Conferences
Posted by randfishI just finished reading Jan Schaumann’s short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add.
First off, I think it’s reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it’s logical for businesses […]

When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday


When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday
Posted by randfishHow can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work.

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How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday


How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday
Posted by randfishDoes Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz […]