Autore - randfish

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday


Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday
Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and […]

The Case For & Against Attending Marketing Conferences


The Case For & Against Attending Marketing Conferences
Posted by randfishI just finished reading Jan Schaumann’s short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add.
First off, I think it’s reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it’s logical for businesses […]

When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday


When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday
Posted by randfishHow can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work.

Click on […]

How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday


How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday
Posted by randfishDoes Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz […]

Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday


Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday
Posted by randfishRankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This […]

Should SEOs Care About Internal Links? – Whiteboard Friday


Should SEOs Care About Internal Links? – Whiteboard Friday
Posted by randfishInternal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, […]

Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday


Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday
Posted by randfishWith the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today’s episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before you start.

Click on the whiteboard image above to open a high resolution version […]

SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search – Whiteboard Friday


SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search – Whiteboard Friday
Posted by randfishWhen a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps.

Click […]

Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday


Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday
Posted by randfishHave you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you ought to carefully consider how your overlays and modals work and whether the […]

Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday


Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday
Posted by randfish
Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments!

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and […]