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Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday


Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday
Posted by randfish
Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments!

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and […]

Launching a New Website: Your SEO Checklist – Whiteboard Friday


Launching a New Website: Your SEO Checklist – Whiteboard Friday
Posted by randfishHovering your finger over the big red “launch” button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven’t accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today’s Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site […]

How to Use Your Competition’s "Top Pages" Data to Bolster Your SEO Efforts – Whiteboard Friday


How to Use Your Competition’s "Top Pages" Data to Bolster Your SEO Efforts – Whiteboard Friday
Posted by randfishHow are you gleaning your competitive insights? We’ve got a ton of resources and tools at our disposal, and one of the best ways to learn what’s working for your rivals and how you can build your own success on top of those insights is via the top pages report. In today’s Whiteboard Friday, Rand goes over how each data source can […]

Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday


Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday
Posted by randfishEven if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable […]

Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday


Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday
Posted by randfishIs it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores the best ways to go about ranking more than one site at a time.

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The State of Searcher Behavior Revealed Through 23 Remarkable Statistics


The State of Searcher Behavior Revealed Through 23 Remarkable Statistics
Posted by randfishOne of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how they process more than X billion queries, or how many videos were uploaded to YouTube, or how many people have found travel information on Google in the last […]

Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday


Better Alternatives to "Expert Roundup"-Style Content – Whiteboard Friday
Posted by randfishYou may be tempted to publish that newest round of answers you’ve gotten from industry experts, but hold off — there’s a better way. In today’s Whiteboard Friday, Rand explains why expert roundups just aren’t the best use of your time and effort, and how to pivot your strategy to create similar content that’ll make the juice worth the squeeze.Click on the whiteboard image above to open a high-resolution […]

3 Tactics for Hyperlocal Keywords – Whiteboard Friday


3 Tactics for Hyperlocal Keywords – Whiteboard Friday
Posted by randfishTrying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you’ll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, […]

How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday


How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday
Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.

Click on the whiteboard image above to open a high-resolution version in […]

The Keyword + Year Content/Rankings Hack – Whiteboard Friday


The Keyword + Year Content/Rankings Hack – Whiteboard Friday
Posted by randfishWhat’s the secret to earning site traffic from competitive keywords with decent search volume? The answer could be as easy as 1, 2, 3 — or more precisely, 2, 0, 1, 7. In today’s Whiteboard Friday, Rand lets you in on a relatively straightforward tactic that can help you compete in a tough space using very fresh content.

Click on the whiteboard image above to open a high-resolution version in […]