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How to Deal with Fake Negative Reviews on Google


How to Deal with Fake Negative Reviews on Google
Posted by JoyHawkinsFake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them.

Google has tons of policies for users that leave reviews. But in my experience they’re terrible at automatically catching violations of these policies. […]

Bing Ads Editor Updated With Labels for Dynamic Search Ads by @MattGSouthern


Bing Ads Editor Updated With Labels for Dynamic Search Ads by @MattGSouthern
Bing Ads Editor has been updated with the ability to organize dynamic search ads by adding shared labels.The post Bing Ads Editor Updated With Labels for Dynamic Search Ads by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]


The Google Ranking Factor You Can Influence in an Afternoon [Case Study]
Posted by sanfranWhat does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search?

We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning behind the words on the page, rather than the page’s keywords and […]

Snapchat Gives Creators Access to Audience Analytics by @MattGSouthern


Snapchat Gives Creators Access to Audience Analytics by @MattGSouthern
Select creators on Snapchat are getting access to analytics data. This includes insights such as story views, engagement, and demographics.The post Snapchat Gives Creators Access to Audience Analytics by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal