Chatbot: ecco perché la tua azienda non potrà farne a meno nel 2017


Chatbot: ecco perché la tua azienda non potrà farne a meno nel 2017
Dalla customer care alla gestione organizzativa, le ragioni per cui i chatbot potrebbero contribuire al successo della tua azienda nel 2017L’articolo Chatbot: ecco perché la tua azienda non potrà farne a meno nel 2017 sembra essere il primo su Ninja Marketing, il punto di riferimento nell’innovazione nel marketing e nella comunicazione..
Source: Ninja Marketing

Dall’economia dei bisogni a quella dei desideri


Dall’economia dei bisogni a quella dei desideri
La nostra non è più l’economia dei bisogni. Questa è l’economia dei desideri. Le persone non cercano più il prodotto migliore al prezzo più basso. Cercano l’esperienza, la passione e il servizio. Cercano le persone, il confronto e la precisione di un interlocutore umano, simile a loro, che li accompagni e li rassicuri.
Quando i prodotti sono facilmente reperibili e non rappresentano più un costo rilevante, per le persone assumono un ruolo diverso. Diventano un […]

Bing Wants to Keep People Healthy in the New Year With These New Search Features by @MattGSouthern


Bing Wants to Keep People Healthy in the New Year With These New Search Features by @MattGSouthern
Bing announced a series of updates to its search results designed to make it easier for people to find health and fitness information.The post Bing Wants to Keep People Healthy in the New Year With These New Search Features by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

27 Big Updates & A Peek at the Future: Moz Pro’s 2016 Retrospective


27 Big Updates & A Peek at the Future: Moz Pro’s 2016 Retrospective
Posted by adamfAnother year has slipped by, and while we had our ups and downs, returning to our SEO roots has given us greater focus and renewed purpose. We’ve redoubled our efforts with the goal of building the best SEO product in the industry. We know it’s a lofty goal with so many great competitors out there, but this is the target that served as our north […]

Google’s iOS App Updated With Native YouTube Support, Built-in Gboard, + More by @MattGSouthern


Google’s iOS App Updated With Native YouTube Support, Built-in Gboard, + More by @MattGSouthern
Google’s iOS app received a fairly significant update, bringing with it several new features that will help users do more without having to leave the app.The post Google’s iOS App Updated With Native YouTube Support, Built-in Gboard, + More by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

9 Technologies E-Commerce Marketers Must Use in 2017 and Beyond


9 Technologies E-Commerce Marketers Must Use in 2017 and Beyond
New technologies are about to bring a paradigm shift in the online shopping space. Marketers need to keep track of these technologies and embrace disruptive trends to stay relevant. The article highlights some of these technology trends.The post 9 Technologies E-Commerce Marketers Must Use in 2017 and Beyond appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Ethics in Online Marketing: Does Brand Morality Matter? by @twitter.com/malleeblue


Ethics in Online Marketing: Does Brand Morality Matter? by @twitter.com/malleeblue
Ethics in business is alive and well, and those businesses who embrace it are more likely to succeed. What questions should you ask your marketing agency about ethics?The post Ethics in Online Marketing: Does Brand Morality Matter? by @twitter.com/malleeblue appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Perché in questi giorni riceviamo più notifiche di violazione dei sistemi di sicurezza che promozioni


Perché in questi giorni riceviamo più notifiche di violazione dei sistemi di sicurezza che promozioni
Negli ultimi giorni molti utenti di Yahoo! hanno ricevuto la richiesta da parte del service provider di cambiare, precauzionalmente, la propria password e le proprie domande di sicurezza a seguito di un grande attacco hacker del 2013 (che avrebbe coinvolto circa 1 miliardo di account). Qui un passaggio della comunicazione via mail inviata da Yahoo!: […] riteniamo che, nel mese […]L’articolo Perché in questi giorni riceviamo più notifiche di violazione […]

10 Reasons Your Website Can Have a High Bounce Rate by @amelioratethis


10 Reasons Your Website Can Have a High Bounce Rate by @amelioratethis
The dreaded high bounce rate. Avoid this online marketer’s nightmare and diagnose what’s causing visitors to leave your site and how you can fix it.The post 10 Reasons Your Website Can Have a High Bounce Rate by @amelioratethis appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Forecasting for the Future: How to Track Google Algorithm Updates by @ADiSilvestro


Forecasting for the Future: How to Track Google Algorithm Updates by @ADiSilvestro
The important thing to remember is while staying on top of algorithm updates is important, there are always other best practices to consider alongside these new algorithm updates.The post Forecasting for the Future: How to Track Google Algorithm Updates by @ADiSilvestro appeared first on Search Engine Journal.
Source: SearchEngineJurnal