How to Do a Content Audit: The Ultimate Checklist by @ashleymadhatter


How to Do a Content Audit: The Ultimate Checklist by @ashleymadhatter
Here’s why it’s important to audit your content, how to gather the details you’ll need, and the metrics you should track.The post How to Do a Content Audit: The Ultimate Checklist by @ashleymadhatter appeared first on Search Engine Journal.
Source: SearchEngineJurnal

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything


The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything
Posted by willcritchlowDigital marketing is measurable.
It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself).
I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted — they just don’t know which half.
Maybe the joke’s on us digital marketers though, […]

SEO Writing in 2018: Top 47 Tips to Master a Combined Art by @ronlieback


SEO Writing in 2018: Top 47 Tips to Master a Combined Art by @ronlieback
The perfect solution to create content that leads to conversion in 2018 involves combining the arts of SEO and writing.The post SEO Writing in 2018: Top 47 Tips to Master a Combined Art by @ronlieback appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content by @fifteendesign


Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content by @fifteendesign
You won’t believe what long-form content writers can learn from clickbait’s shady, but potent, language techniques.The post Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content by @fifteendesign appeared first on Search Engine Journal.
Source: SearchEngineJurnal

How to Land Speaking Gigs at Marketing Conferences: 8 Insider Tips by @lauraroth


How to Land Speaking Gigs at Marketing Conferences: 8 Insider Tips by @lauraroth
These eight tips will help increase the odds that your pitch to secure a speaking spot at a marketing conference gets accepted.The post How to Land Speaking Gigs at Marketing Conferences: 8 Insider Tips by @lauraroth appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google “People Also Search” Feature Updated by @martinibuster


Google “People Also Search” Feature Updated by @martinibuster
Google updated it’s People Also Search For feature. It now moves around and shows up next to the unsatisfactory search result. Will this be used for quality control?The post Google “People Also Search” Feature Updated by @martinibuster appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google Announces Two Major Changes to Image Search by @martinibuster


Google Announces Two Major Changes to Image Search by @martinibuster
Google announces two disruptive changes to image search. Web publishers applaud the changes as helpful against content piracy. Impact may be widespread.The post Google Announces Two Major Changes to Image Search by @martinibuster appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google Adds Markup For Telecommuting Positions in Job Postings by @MattGSouthern


Google Adds Markup For Telecommuting Positions in Job Postings by @MattGSouthern
Google has added a new type of markup which will let publishers indicate that they have a telecommuting job available.The post Google Adds Markup For Telecommuting Positions in Job Postings by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal