Tag: marketing tool

Lessons from 1,000 Voice Searches (on Google Home)


Lessons from 1,000 Voice Searches (on Google Home)
Posted by Dr-PeteIt’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice answers.
For example, let’s say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for “What do hedgehogs eat?” On […]

Location Data + Reviews: The 1–2 Punch of Local SEO


Location Data + Reviews: The 1–2 Punch of Local SEO
Posted by MiriamEllisMy father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as a college sports writer, has devoted 233 hours of his young life to writing 932 reviews on Yelp (932 reviews x @15 minutes per review).
Yes, our local SEO […]

Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday


Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday
Posted by randfishWith the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today’s episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before you start.

Click on the whiteboard image above to open a high resolution version […]

Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]


Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]
Posted by jocameronReporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and a rumble in the tum of dissatisfaction.
I’m going to take some basic metrics, throw in some culinary metaphors, and take your client reporting to […]

What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]


What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]
Posted by JoyHawkinsRecently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead. Having written detailed instructions outlining different scenarios for the advanced local SEO training manual I started selling over at LocalU, I thought it’d be great to give Moz readers a sample of 5 pages from the manual […]

Faster Sites: Beyond PageSpeed Insights


Faster Sites: Beyond PageSpeed Insights
Posted by BenjaminEstesGoogle’s PageSpeed Insights is an easy-to-use tool that tests whether a web page might be slower than it needs to be. It gives a score to quantify page performance. Because this score is concrete, the PageSpeed Insights score is often used as a measure of site performance. Similarly to PageRank years back, folks want to optimize this number just because it exists. In fact, Moz has a popular article on this subject: How […]

SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search – Whiteboard Friday


SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search – Whiteboard Friday
Posted by randfishWhen a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to ranking factors to important next-steps.

Click […]

Let’s Give It Up for the Community Speakers of MozCon 2017!


Let’s Give It Up for the Community Speakers of MozCon 2017!
Posted by ronell-smithWhew!
That’s the collective expression shared by the committee who perused this year’s community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA.
Let’s just say, the entire group brought it.
There were more than 120 people vying for six speaking slots.
We’ve written in the past about how the committee whittles the submissions down, and then, before making the […]

8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation


8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation
Posted by ronell-smithOff-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions.
Sounds fairly straightforward, right?
Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, […]

How to Implement SEO Changes Using Google Tag Manager


How to Implement SEO Changes Using Google Tag Manager
Posted by sam.nemzerWhile working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!).In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to […]