Tag: marketing tool

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday


What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday
Posted by randfishSnippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week […]

Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them


Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them
Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities.
In this post, I’m going to outline 4 data analysis pitfalls that are endemic in our industry, and how to avoid […]

Our Readership: Results of the 2017 Moz Blog Reader Survey


Our Readership: Results of the 2017 Moz Blog Reader Survey
Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that’s prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense […]

How Local SEO Fits In With What You’re Already Doing


How Local SEO Fits In With What You’re Already Doing
Posted by MiriamEllisYou own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t […]

Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday


Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday
Posted by randfishControlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, […]

The Complete Guide to Direct Traffic in Google Analytics


The Complete Guide to Direct Traffic in Google Analytics
Posted by tombennetWhen it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers […]

How to Write Marketing Case Studies That Convert


How to Write Marketing Case Studies That Convert
Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.Specifically, I’m talking about case studies.I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started […]

Knowledge Graph Eats Featured Snippets, Jumps +30%


Knowledge Graph Eats Featured Snippets, Jumps +30%
Posted by Dr-PeteOver the past two years, we’ve seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence.
Near the end of October (far-right of the graph), we saw our first significant […]

Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday


Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday
Posted by randfishYou don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Click on the whiteboard image above to […]

AMP-lify Your Digital Marketing in 2018


AMP-lify Your Digital Marketing in 2018
Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is […]