Half of Page-1 Google Results Are Now HTTPS
Posted by Dr-PeteJust over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%:
While there haven’t been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google […]
Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday
Posted by randfish
Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments!
Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and […]
Large Site SEO Basics: Faceted Navigation
Posted by sergeystefogloIf you work on an enterprise site — particularly in e-commerce or listings (such as a job board site) — you probably use some sort of faceted navigation structure. Why wouldn’t you? It helps users filter down to their desired set of results fairly painlessly.
While helpful to users, it’s no secret that faceted navigation can be a nightmare for SEO. At Distilled, it’s not uncommon for us to get a client that […]
[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months
Posted by DmitryDragilevThis blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place.
It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced, it has become nearly impossible to stand out in most industries.
Recently we were running content marketing for Pipedrive, a sales CRM. We created a content […]
The Best Types of Content for Local Businesses: Building Geo-Topical Authority
Posted by MiriamEllisQ: What kind of content should a local business develop?A: The kind that converts!Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to.Google’s widely […]
Launching a New Website: Your SEO Checklist – Whiteboard Friday
Posted by randfishHovering your finger over the big red “launch” button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven’t accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today’s Whiteboard Friday, Rand covers five big boxes you need to check off before finally setting that site […]
The Wonderful World of SEO Meta Tags [Refreshed for 2017]
Posted by katemorrisMeta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they’re at the top of every page in the header and […]
The MozCon Local 2017 Video Bundle Is Here!
Posted by Danielle_LaundersAt MozCon Local we came, we learned, and now we share! We invited 16 speakers to dive into all aspects of local marketing and SEO in 13 keynote-style presentations and one Q&A panel with local search experts. Throughout the day we dove into such topics as link building, citation sources, reviews, industry trends, and more.
Ready to level up your local marketing skills? Feel free to jump ahead:
Let’s go! I’m ready […]
Announcing the 2017 Local Search Ranking Factors Survey Results
Posted by WhitesparkSince its inception in 2008, David Mihm has been running the Local Search Ranking Factors survey. It is the go-to resource for helping businesses and digital marketers understand what drives local search results and what they should focus on to increase their rankings. This year, David is focusing on his new company, Tidings, a genius service that automatically generates perfectly branded newsletters by pulling in the content from your […]
XML Sitemaps: The Most Misunderstood Tool in the SEO’s Toolbox
Posted by MichaelC-15022In all my years of SEO consulting, I’ve seen many clients with wild misconceptions about XML sitemaps. They’re a powerful tool, for sure — but like any power tool, a little training and background on how all the bits work goes a long ways.IndexationProbably the most common misconception is that the XML sitemap helps get your pages indexed. The first thing we’ve got to get straight is […]