Tag: marketing tool

Image Link Building – Whiteboard Friday


Image Link Building – Whiteboard Friday
Posted by BritneyMullerImage link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images.

Click on the whiteboard image above to open a high-resolution version in a new tab!<span id=”selection-marker-1″ class=”redactor-selection-marker”></span>Video […]

Moz the Monster: Anatomy of an (Averted) Brand Crisis


Moz the Monster: Anatomy of an (Averted) Brand Crisis
Posted by Dr-PeteOn the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster”. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-end retail chain that’s gained a reputation for a decade of amazing Christmas ads.

It’s estimated that John Lewis spent upwards of £7m on this campaign (roughly $9.4M). […]

Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction


Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction
Posted by BritneyMuller100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself.
The 2016 US Presidential Election was a nail-biter, and many of us followed along with the famed statistician’s predictions in real time on FiveThirtyEight.com. Silver’s predictions, though more accurate than […]

Not-Actually-the-Best Local SEO Practices


Not-Actually-the-Best Local SEO Practices
Posted by MiriamEllisIt’s never fun being the bearer of bad news.
You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they’re already ranking pretty well for about half of their locations.
With the right strategy, getting them the rest of the way there […]

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday


What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday
Posted by randfishSnippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week […]

Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them


Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them
Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities.
In this post, I’m going to outline 4 data analysis pitfalls that are endemic in our industry, and how to avoid […]

Our Readership: Results of the 2017 Moz Blog Reader Survey


Our Readership: Results of the 2017 Moz Blog Reader Survey
Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that’s prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense […]

How Local SEO Fits In With What You’re Already Doing


How Local SEO Fits In With What You’re Already Doing
Posted by MiriamEllisYou own, work for, or market a business, but you don’t think of yourself as a Local SEO. That’s okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn’t […]

Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday


Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday
Posted by randfishControlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, […]

The Complete Guide to Direct Traffic in Google Analytics


The Complete Guide to Direct Traffic in Google Analytics
Posted by tombennetWhen it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers […]