Tag: marketing tool

5 Takeaways from Earning Links in 130 Countries


5 Takeaways from Earning Links in 130 Countries
Posted by kerryjonesI was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.”
This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t nearly as many publishers as […]

The 7 Citation Building Myths Plaguing Local SEO


The 7 Citation Building Myths Plaguing Local SEO
Posted by JoyHawkinsPreviously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike.Myth #1: If your citations don’t include your suite number, you should stop everything you’re doing and fix this ASAP.Truth: Google doesn’t even recognize suite […]

5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates


5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates
Posted by lkolowichIt’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click on, what to read, what to download, and what to buy … and what not to.And […]

Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday


Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday
Posted by randfishWhen it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile.

Click on the whiteboard […]

Featured Snippets: A Dead-Simple Tactic for Making Them Stick


Featured Snippets: A Dead-Simple Tactic for Making Them Stick
Posted by ronell-smithDr. Pete throwing down at MozCon 2015, flexin’ in his retro Gatorade shirt
At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google’s featured snippets during his talk, “Surviving Google: SEO in 2020”:”Let’s say you’re No. 5 in a competitive query, and you’re trying to get from No. 5 to No.1. That is incredibly difficult; that takes a lot of money, a lot […]