Tag: seo

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Automating Technical Reporting for SEO


Posted by petewailesAs the web gets more complex, with JavaScript framework and library front ends on websites, progressive web apps, single-page apps, JSON-LD, and so on, we’re increasingly seeing an ever-greater surface area for things to go wrong. When all you’ve got is HTML and CSS and links, there’s only so much you can mess up. However, in today’s world of dynamically generated websites with universal JS interfaces, there’s a lot of room for errors to creep in.

The second […]

Announcing MozCon Local 2017!


Posted by George-FreitagNow that location-based searches are growing about 50% faster than any other type of search on mobile, what are you going to do to make sure you’re working on the front lines of this new, local-focused world? Well, you can start by joining us in Seattle for MozCon Local 2017 on February 27–28 for a day full of in-depth workshops from LocalU followed by an all-day conference from the top local speakers and brands.

You’ll come away with […]

Competing for Local Queries With No Physical Premises


Posted by Tom.CapperWhen we think of local SEO, we think of local packs, Google My Business listings, and local citations. While these things certainly are local SEO, they aren’t the whole picture. Local SEO can be split into three categories:

Local pack results for organizations with local premises
Organic results for organizations with local premises
Organic results for organizations without local premises
It’s the third category that I want to cover here today. This often-neglected and little-discussed area plays host to some of […]

Using Paid Media to Drive Loyalty & Advocacy – Whiteboard Friday


Posted by samanthanobleIf you’re not using your paid media in more creative ways than simply targeting customers at the buying stage, you’ve got a world of opportunity awaiting you. In today’s Whiteboard Friday, we’re delighted to have guest presenter Samantha Noble divulge 10 strategies for using your paid media to get your customers talking about you more and recommending you often.

Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHi, my name’s Samantha […]

The New Moz Local: Make Local Your Advantage!


Posted by dudleycarr
Today we’re excited to share our latest updates to Moz Local. Moz Local is unique in that it serves a large number of small business, enterprise, and agency customers. Today’s release has something for all of our customers, and we believe it’s an important step to providing the best value to everyone, independent of their size and shape.

What are we announcing today?

We’re announcing an exciting set of new functionality and integrations for local marketers to help them […]

The SEO Myth of Going Viral


Posted by EarnedMarketingIf you’ve been to any SEO conferences over the past few years, you’ve likely heard something along the lines of this:

“Links are still really important for organic search rankings. But the way we go about getting those links has changed… it’s now all about content marketing.”

The general premise is that great, “rank-worthy” content gets links, which in turn builds up your site’s authority, which subsequently gives a boost to the search rankings of both that specific content […]

The Battle for Traffic: Organic SEO vs. Social Media Marketing


Posted by Alex-TSEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.

Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. […]

What Is Semantic Search and What Should You Do About It?


Posted by alexis-sandersSEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes we lose sight of the overarching picture: that Google’s (sometimes magical) results are built upon an algorithm seeking conversation.Algorithms can (and do) solve many problems, but having one […]

How to Beat Your Competitor’s Rankings with More *Comprehensive* Content – Whiteboard Friday


Posted by randfishLonger, more thorough documents tend to do better in the search results. We know that’s true, but why? And is there a way we can use that knowledge to our advantage? In today’s Whiteboard Friday, Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for gaining an edge over your competitors when it comes to meeting searchers’ needs.

<img src=”http://d2v4zi8pl64nxt.cloudfront.net/how-to-beat-your-competitor-s-rankings-with-more-comprehensive-content-whiteboard-friday/5824f40e8c1c82.25752839.jpg” rel=”box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;” >
Click on the […]