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Google to Roll Out New Call-to-Action Extension for Video Ads by @MattGSouthern

Google to Roll Out New Call-to-Action Extension for Video Ads by @MattGSouthern
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place.The post Google to Roll Out New Call-to-Action Extension for Video Ads by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Top 36 SEO Insights of the Year from Google’s John Mueller by @sam_marsden

Top 36 SEO Insights of the Year from Google’s John Mueller by @sam_marsden
Here are some important SEO insights from Google’s John Mueller on mobile-first, content, crawling, indexing, JavaScript, linking, and more!The post Top 36 SEO Insights of the Year from Google’s John Mueller by @sam_marsden appeared first on Search Engine Journal.
Source: SearchEngineJurnal

5 Ways to Optimize PPC Advertising to Improve the Customer Experience by @cchaitanya

5 Ways to Optimize PPC Advertising to Improve the Customer Experience by @cchaitanya
Focus on these five key areas to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience.The post 5 Ways to Optimize PPC Advertising to Improve the Customer Experience by @cchaitanya appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Why Local Businesses Will Need Websites More than Ever in 2019

Why Local Businesses Will Need Websites More than Ever in 2019
Posted by MiriamEllis
64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report
…but please don’t come away with the wrong storyline from this statistic.
As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, […]

Il content marketing tra saturazione e trasformazione

Il content marketing tra saturazione e trasformazione
Per un’azienda, un prodotto o una persona, promuoversi sui social media è l’ultima cosa da fare. Non l’unica. Tuttavia sono molti ad aver immaginato che pubblicando ogni giorno contenuti disordinati, di qualità medio/bassa, si potesse ribaltare le sorti aziendali o personali. Facebook o Instagram non sono la destinazione ma il complemento. Senza un motivo e […]
Questo articolo Il content marketing tra saturazione e trasformazione appartiene a Digital Marketing e Personal Branding.
Source: Skande

Search Engine Reputation Management: How to Handle It with SE Ranking by @SERanking

Search Engine Reputation Management: How to Handle It with SE Ranking by @SERanking
Here’s a tool that can help you manage and maintain your reputation in search engines.The post Search Engine Reputation Management: How to Handle It with SE Ranking by @SERanking appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google My Business Adds New Permissions to ‘Communications Manager’ Role by @MattGSouthern

Google My Business Adds New Permissions to ‘Communications Manager’ Role by @MattGSouthern
Google My Business has upgraded the ‘communications manager’ role to ‘site manager,’ which adds several new permissions.The post Google My Business Adds New Permissions to ‘Communications Manager’ Role by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal