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How Marketing Like Netflix Will Save Your Lead-Gen Strategy


How Marketing Like Netflix Will Save Your Lead-Gen Strategy
Posted by chelseascholzWebinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it’s time to consider delivering content they can watch anytime they want (just like their Netflix experience). We’re talking […]

This Month in Social Media: Updates from November 2016 by @thebigdebowski


This Month in Social Media: Updates from November 2016 by @thebigdebowski
November was a busy month in the social media world. There were updates, enhancements, and announcements across various social networks. Here is a roundup.The post This Month in Social Media: Updates from November 2016 by @thebigdebowski appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Stop Looking at Keyword Search Volume (And Look Here Instead) by @chris_hart


Stop Looking at Keyword Search Volume (And Look Here Instead) by @chris_hart
We’ve read about the impact of limited Search Volume data coming from the Google AdWords Keyword Planner. This article takes a unique look at that problem by showing there’s a better KPI that more accurately demonstrates value and opportunity.The post Stop Looking at Keyword Search Volume (And Look Here Instead) by @chris_hart appeared first on Search Engine Journal.
Source: SearchEngineJurnal

4 Proven Methods to Pitch Yourself as a Guest Writer by @alextachalova


4 Proven Methods to Pitch Yourself as a Guest Writer by @alextachalova
How do you use a data-driven approach to become a recognized author? Find some useful tips by Alex Tachalova to help you successfully pitch to any blog post!The post 4 Proven Methods to Pitch Yourself as a Guest Writer by @alextachalova appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google App Redesigned: One Section for Personal Interests, One for Upcoming Info by @MattGSouthern


Google App Redesigned: One Section for Personal Interests, One for Upcoming Info by @MattGSouthern
Google has released an update to its mobile app which sees the cards reorganized into one section for personal interests, and another section for upcoming information.The post Google App Redesigned: One Section for Personal Interests, One for Upcoming Info by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

What Link Building Success Really Looks Like


What Link Building Success Really Looks Like
Posted by mark-johnstoneA few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I’d like to add some important context and detail to the […]

What Counts As an Intrusive Interstitial? by @ab80


What Counts As an Intrusive Interstitial? by @ab80
After January 10, 2017, sites with intrusive interstitials may not rank as highly. Here’s how you decide if your website is at risk.The post What Counts As an Intrusive Interstitial? by @ab80 appeared first on Search Engine Journal.
Source: SearchEngineJurnal