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A Year of Content Marketing in Review: The 15 Top-Shared Posts of 2016 by @JuliaEMcCoy


A Year of Content Marketing in Review: The 15 Top-Shared Posts of 2016 by @JuliaEMcCoy
A look back at the content that “made it” in content marketing, with tens of thousands of shares, is the perfect recipe for inspiration as we end 2016.The post A Year of Content Marketing in Review: The 15 Top-Shared Posts of 2016 by @JuliaEMcCoy appeared first on Search Engine Journal.
Source: SearchEngineJurnal

How to Dominate in Search Marketing: The Case for Combining PPC & SEO by @tthursb


How to Dominate in Search Marketing: The Case for Combining PPC & SEO by @tthursb
Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much sense when they both help you get to where you want to go. What binds the two strategies together is their purpose: increasing visibility.The post How to Dominate in Search Marketing: The Case for Combining PPC & SEO by @tthursb […]

New Google My Business Insights: Compare Photo Views Against Competitors by @MattGSouthern


New Google My Business Insights: Compare Photo Views Against Competitors by @MattGSouthern
As of December 15, insights are now available for photos in Google My Business.The post New Google My Business Insights: Compare Photo Views Against Competitors by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools? by @MattGSouthern


Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools? by @MattGSouthern
Google’s Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service.The post Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools? by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

A Year-Round Guide to Maintaining Holiday Sales Traffic by @BethnyCard


A Year-Round Guide to Maintaining Holiday Sales Traffic by @BethnyCard
Don’t make a new sales page for your holiday sales every year. Instead, have one that you can build on year after year. Maintain your SEO efforts and ranking signal year-long with a Sales SEO Strategy and gain more sales traction.The post A Year-Round Guide to Maintaining Holiday Sales Traffic by @BethnyCard appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]


Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.The post Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST] appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday


Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday
Posted by TaraReed_This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in!

Click on the whiteboard image above to open a high resolution version in […]

3 CRO Techniques for Boosting Conversions in 2017 by @sejournal


3 CRO Techniques for Boosting Conversions in 2017 by @sejournal
CRO is a straightforward process once the right data is in place. Collecting data is the tough part and a one-stop shop like Zarget offers a plethora of CRO tools that make life easier for a digital marketer.The post 3 CRO Techniques for Boosting Conversions in 2017 by @sejournal appeared first on Search Engine Journal.
Source: SearchEngineJurnal

The Complete Guide to Messaging Apps by @antonymesser


The Complete Guide to Messaging Apps by @antonymesser
Messaging Apps are everywhere. We take a look at their history, where they’re headed and why they could be the next big bend in the road when it comes to Artificial Intelligence (AI) for the big players like Google and Facebook.The post The Complete Guide to Messaging Apps by @antonymesser appeared first on Search Engine Journal.
Source: SearchEngineJurnal