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The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time)

Posted by EverettQuality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable tactic for improving your site’s overall level of quality in most situations.
You need BOTH quality […]

What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

Posted by larry.kimOne of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been whether (or how much) social media signals impact organic search rankings.
But even if Google isn’t directly using social share counts in their search algorithms, there ought to be some other explanation out there about why high share counts correlate with high organic search rankings.
Well, that is exactly what we’re going to research in this […]

NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro

Posted by Dr-PeteFrom Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I’m thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features listed below:

Try it out now under the [Rankings] tab within any […]

Reaching Your Golden Influencers with Content Through LinkedIn Ads

Posted by WilcoxAJWe’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy.

We’ve all heard the gospel of great content being preached: “Just create great content, and the links will naturally come.” While this may be true for brands with existing followings, it’s often a very different story for most SMBs.

The fact of the matter is that if a brand lacks social presence and followers, […]

Google’s Future is in the Cards

Posted by Dr-PeteGoogle is constantly testing new design elements, but over the past few months they’ve been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in this post were all captured on live SERPs but appear to be tests and have not rolled out permanently. Here’s an example of the basic change:

Notice how each result (ads and organic) is wrapped in a container and visually separated on a […]

Making Sense of Google’s Updates in Local Search

Posted by George-FreitagLast week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they’re heading.This has been a big year for local search, with Google launching a ton of […]

When and How to Listen to Google’s Public Statements About SEO – Whiteboard Friday

Posted by randfishWhen Google says jump, it’s hard not to jump. Often we take the words of Google representatives as edict and law, but it’s important to understand subtleties and to allow for clarification with time. In today’s Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the “Big G” makes a statement about SEO.Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHowdy, Moz fans. […]