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Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4

Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4
It’s time for search marketers to shake off the inertia and adopt Google Analytics 4.

Please visit Search Engine Land for the full article.


Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4