How to Start Making Profits From PPC Campaigns by @Wrodarczyk


This article explains why for many advertisers PPC clicks are too expensive. By increasing bids, advertisers acquire more visits and conversions, but the profit only initially grows and then starts to decrease.The post How to Start Making Profits From PPC Campaigns by @Wrodarczyk appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Video per Facebook: come fare?


Decidere una strategia contenutistica su piattaforme che mutano rivolta ad un pubblico che cambia insieme a loro non è semplice.
La premessa è questa: esistono sostanzialmente due piattaforme popolari in cui inserire i video, YouTube e Facebook (lo so, si possono inserire ovunque, ma guardiamo in faccia alla realtà). La prima, YouTube, ha una vocazione (ma si sta trasformando) da motore di ricerca ed è apprezzata maggiormente da un pubblico giovane. In questa piattaforma il pubblico è paziente. Ci va […]

Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less


Posted by purna_vMy neighbor has the most beautiful garden ever.
Season after season, she grows the most exotic, gorgeous plants that I could never find in any local nursery. Slightly green with envy over her green thumb, I discovered a glimmer of hope.
There are apps that will identify any plant you take a photo of. Problem solved. Now the rest of the neighborhood is getting prettied up as several houses, including mine, have sprouted exotic new blooms easily ordered online.
Take […]

4 Myths About Google Panda That Are Still Doing the Rounds by @DholakiyaPratik


It’s been over 5 years since Google rolled out its first version of the Panda algorithm and there still are many myths doing the rounds. This post focuses on four such myths that are still unclear and tries to clear doubts, if any.The post 4 Myths About Google Panda That Are Still Doing the Rounds by @DholakiyaPratik appeared first on Search Engine Journal.
Source: SearchEngineJurnal