The SEO Myth of Going Viral


Posted by EarnedMarketingIf you’ve been to any SEO conferences over the past few years, you’ve likely heard something along the lines of this:

“Links are still really important for organic search rankings. But the way we go about getting those links has changed… it’s now all about content marketing.”

The general premise is that great, “rank-worthy” content gets links, which in turn builds up your site’s authority, which subsequently gives a boost to the search rankings of both that specific content […]

Marketing and Productivity Hacks for the Digital World by @rinadianewrites


As part of the digital marketing world, we’ll need to prepare for how technology will affect us in the future. Here are some ingenious hacks to prepare your marketing efforts for what’s to come and boost your productivity in today’s digital world.The post Marketing and Productivity Hacks for the Digital World by @rinadianewrites appeared first on Search Engine Journal.
Source: SearchEngineJurnal

5 Steps to Launching a Profitable Google Shopping Ad Campaign by @@mattorlic


Are you ready for the holiday search traffic? Set up your Google Shopping ads for success with these 5 tips for launching and optimizing ads. From developing a perfect feed to targeting negative keywords, this article provides simple methods to get more out of your ad campaigns this season.The post 5 Steps to Launching a Profitable Google Shopping Ad Campaign by @@mattorlic appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Duplicate vs. Syndicate Content: Decoding How Google Looks at It & What Your Approach Should Be by @JuliaEMcCoy


Not sure if press release syndication is worth it? What about duplicate content? Learn the truth of how Google looks at both in this up-to-date guide.The post Duplicate vs. Syndicate Content: Decoding How Google Looks at It & What Your Approach Should Be by @JuliaEMcCoy appeared first on Search Engine Journal.
Source: SearchEngineJurnal

The Battle for Traffic: Organic SEO vs. Social Media Marketing


Posted by Alex-TSEO and SMM are like pizza and cheese: you can get one without the other, but, believe me, it isn’t worth it.

Nowadays SEO cannot be effective without well-executed content curation. And that’s where social media kicks in — it helps you unlock untapped potential. Compared to other marketing channels, social media benefits SEO in unexpected ways. It’s not surprising that SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of. […]