Capisco che, se non hai voglia o non hai tempo per produrre contenuti per i canali di conversazione in cui sei impegnato, non ti cimenterai mai nel creare, con regolarità, qualcosa che venga apprezzato dal pubblico. Nei corsi di formazione nei quali insegno, c’è sempre qualcuno che mi dice di non riuscire, di non essere portato o di non avere il talento necessario per la creazione dei contenuti. Mi fa sempre sorridere, perché sono le stesse scuse che raccontavo […]
Posted by rjonesx.Existential threats to SEORand called “Not Provided” the First Existential Threat to SEO in 2013. While 100% Not Provided was certainly one of the largest and most egregious data grabs by Google, it was part of a long and continued history of Google pulling data sources which benefit search engine optimizers.
A brief historyNov 2010 – Deprecate search API
Oct 2011 – Google begins Not Provided
Feb 2012 – Sampled data in Google Analytics
Aug 2013 – Google Keyword Tool closed
Take a look at three competitive factors that you need to review, assess, and understand if you want to build a web marketing campaign that out-performs your competition.The post 3 Competitive Factors That Influence (or Hinder) Your Online Success by @stoneyd appeared first on Search Engine Journal.
Learn how to impact all all stages of the customer’s journey with paid media tactics including paid search, paid social, and display advertising.The post How to Leverage Paid Media for the Entire Customer’s Journey by @PPCJoeC appeared first on Search Engine Journal.
Google is making the first step toward mobile-first indexing, a story we reported on last month, by testing a mobile-first search index. Going forward, Google’s index will primarily be crawling the mobile version of a site’s content to learn how it should be indexed in search. This is a considerable shift away from Google’s typical indexing practices, which involves crawling the desktop versions of web pages and indexing them in both mobile and desktop search results. Google illustrates the […]
Instagram is about to roll out a pair of new shopping features to make it easier for its 500 million users to shop without leaving the app.The post Instagram Makes it Easier for Users to Shop & Buy by @DannyNMIGoodwin appeared first on Search Engine Journal.
YouTube is rolling out some new features that are designed to improve engagement in your comments section and also filter out the comment trolls.The post 6 YouTube Tools to Clean Up Your Comments Section by @DannyNMIGoodwin appeared first on Search Engine Journal.
Enhanced Campaigns offer powerful modifiers for geo and device. Use these geo and device targeting tips to drive more conversions for your business.The post How to Use Enhanced Campaigns With Geo-Based Bid Modifiers by @cchaitanya appeared first on Search Engine Journal.
We get to the bottom of some of the finer details of Penguin in this interview with Google’s Gary Illyes.The post Penguin Questions & Concerns Cleared Up: An Interview With Google’s Gary Illyes appeared first on Search Engine Journal.
In this episode, we talked about the dreaded slow season every freelancer faces, including how to prepare for it. Read excerpts below or listen to the full episode at the top of this article.The post How to Accommodate for Slow Freelancing Periods | Freelancers Forum #9 appeared first on Search Engine Journal.