Pinterest Reaches 60% of US Women; Here’s What They’re Searching For via @MattGSouthern
Pinterest published a new report ahead of International Women’s Day which details what its largest demographic is searching for. Traditionally, Pinterest has seen more use among women than men. The report indicates that Pinterest reaches 60% of all US women, including 80% of moms and 75% of millennial women. The report also emphasizes the purchasing power of women worldwide, stating: “As the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028.” In addition to using Pinterest to find ideas for dinner, travel, home and clothing, women are also […]
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