Tag: marketing tool

The Goal-Based Approach to Domain Selection – Whiteboard Friday

The Goal-Based Approach to Domain Selection – Whiteboard Friday
Posted by KameronJenkinsChoosing a domain is a big deal, and there’s a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what’s best for my users? In today’s edition of Whiteboard Friday, we’re beyond delighted to welcome Kameron Jenkins, our SEO Wordsmith, to the show to teach us […]

Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward

Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
Posted by MiriamEllisDid you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.Q: What happened?A: As nearly as I can pinpoint it, Google began discounting reviews left by […]

Moz’s Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018

Moz’s Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018
Posted by NeilCristEvery year, we publish an overview of all the upgrades we’ve made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we’ve also been improving and updating systems and tools across the board to make […]

An 8-Point Checklist for Debugging Strange Technical SEO Problems

An 8-Point Checklist for Debugging Strange Technical SEO Problems
Posted by Dom-WoodmanOccasionally, a problem will land on your desk that’s a little out of the ordinary. Something where you don’t have an easy answer. You go to your brain and your brain returns nothing.
These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep.
The very nature of these situations defies a […]

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday
Posted by randfishWhen is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the […]

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics
Posted by CarlosesalThere is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world.
But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that […]

How a Few Pages Can Make or Break Your Website

How a Few Pages Can Make or Break Your Website
Posted by Jeff_BakerA prospect unequivocally disagreed with a recommendation I made recently.
I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry?
Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be […]

Risk-Averse Link Building – Whiteboard Friday

Risk-Averse Link Building – Whiteboard Friday
Posted by rjonesx.Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb. In today’s Whiteboard Friday, Russ Jones breaks things down.

Click on the whiteboard image above to open a high-resolution version in […]

Beyond Youtube: Video Hosting, Marketing, and Monetization Platforms, Compared

Beyond Youtube: Video Hosting, Marketing, and Monetization Platforms, Compared
Posted by AnnSmartyA few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up.
The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more […]

Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera

Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera
Posted by Jes.ScholzLet’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready?
Google her sunglasses…

What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter how long-tail you go, it will be difficult to find that exact pair, if not impossible. And you’re […]