Tag: marketing tool

5 Common Objections to SEO (& How to Respond) – Whiteboard Friday

5 Common Objections to SEO (& How to Respond) – Whiteboard Friday
Posted by KameronJenkinsHow many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there’s an argument against our jobs at every turn. 
In today’s Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and […]

How to Get Started Building Links for SEO

How to Get Started Building Links for SEO
Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely.
Think of this post as a quick-and-dirty version of The Beginner’s Guide […]

How to Get a Customer to Edit Their Negative Review

How to Get a Customer to Edit Their Negative Review
Posted by MiriamEllis“When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer

Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss. Some business owners become so worried about negative reviews, they […]

"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions
Posted by KristinTynskiIn 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day:
“Please link to my suspect site that provides little or no value.”
“Please engage in my shady link exchange.”
“I can acquire 5 […]

Supercharge Your Link Building Outreach! 5 Tips for Success – Whiteboard Friday

Supercharge Your Link Building Outreach! 5 Tips for Success – Whiteboard Friday
Posted by Shannon-McGuirkSpending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In today’s Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective — the perfect follow-up […]

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired
Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 – Sept. 2018).

Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money.
But here’s the challenge: Companies are […]

How to Screen and Recruit the Best SEO Content Writers

How to Screen and Recruit the Best SEO Content Writers
Posted by Victor_IjidolaIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn.
But hiring the best ones? That’s the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers.
Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in […]

Programming for SEOs – Whiteboard Friday

Programming for SEOs – Whiteboard Friday
Posted by PaulShapiroMaybe it’s crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it’s an intimidating subject, especially if you’re not sure of your technical expertise, and there’s so much to learn that it’s hard to know where to start.
In today’s Whiteboard Friday, master technical SEO Paul Shapiro shares why it’s so important for SEOs and marketers to take the programming plunge, explains […]

Empathetic Consulting: 3 Things to Remember When Working With Other Teams

Empathetic Consulting: 3 Things to Remember When Working With Other Teams
Posted by LaurelTaylorWhether you consult with teams within your company or with outside clients, the chances are fairly high that at least once, you’ve left a meeting frustrated by the actions of others, even asking yourself: “why would they do that?”
It’s easy to walk into a project thinking of it as a simple matter of “they brought me in to fix a problem.” But the reality is rarely […]

9 Tips to Integrate Organic, Paid, and Content – Whiteboard Friday

9 Tips to Integrate Organic, Paid, and Content – Whiteboard Friday
Posted by HeatherPhysiocSearch can’t live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of effort, from untangling communication to cross-training to getting buy-in from everyone involved. What’s a search marketer to do?
If you missed her talk this year at MozCon 2019, here’s your chance to make up for it! In today’s […]