Tag: marketing tool

Why Local Businesses Will Need Websites More than Ever in 2019

Why Local Businesses Will Need Websites More than Ever in 2019
Posted by MiriamEllis
64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report
…but please don’t come away with the wrong storyline from this statistic.
As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, […]

Evolving Keyword Research to Match Your Buyer’s Journey

Evolving Keyword Research to Match Your Buyer’s Journey
Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear […]

Content Comprehensiveness – Whiteboard Friday

Content Comprehensiveness – Whiteboard Friday
Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week’s episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription
Hey, guys. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and I […]

The Guide to Building Linked Unstructured Citations for Local SEO

The Guide to Building Linked Unstructured Citations for Local SEO
Posted by MiriamEllisThis article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.When you’ve accomplished step one in your local search marketing, how do you take step two?
You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP.
But what can local SEO practitioners do once they’ve […]

7 Search Ranking Factors Analyzed: A Follow-Up Study

7 Search Ranking Factors Analyzed: A Follow-Up Study
Posted by Jeff_BakerGrab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today.
Again.
Back it on up…A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018.
We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we’re talking more than doubling our organic traffic in the last six […]

Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future
Posted by WhitesparkIn the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his […]

The State of Local SEO: Industry Insights for a Successful 2019

The State of Local SEO: Industry Insights for a Successful 2019
Posted by MiriamEllisA thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside. Now, we’re ready to share your insights into:

Google […]

Using a New Correlation Model to Predict Future Rankings with Page Authority

Using a New Correlation Model to Predict Future Rankings with Page Authority
Posted by rjonesx.Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that “correlation doesn’t mean causation.” They are, of course, right in their protestations and, to their credit, and […]

What to Do with Your Old Blog Posts

What to Do with Your Old Blog Posts
Posted by -LaurelTaylor-Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” (Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?Unfortunately, initial forays into branded content did not always dwell […]

What SEOs Can Learn from AdWords – Whiteboard Friday

What SEOs Can Learn from AdWords – Whiteboard Friday
Posted by DiTomasoOrganic and paid search aren’t always at odds; there are times when there’s benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today’s edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday.

Click on the […]