Tag: marketing tool

5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub
Posted by jocameronWe’re proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer.Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served […]

How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday

How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday
Posted by DiTomasoShowing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results […]

Why We’re Doubling Down on the Future of SEO – Moz + STAT

Why We’re Doubling Down on the Future of SEO – Moz + STAT
Posted by Dr-PeteSearch is changing. As a 200-person search marketing software company, this isn’t just a pithy intro – it’s a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like “What is SEO?” returns something like this…
…or this…

…or even this…

So, why don’t we just give up on search marketing altogether? If I had to pick just one answer, […]

Moz Acquires STAT Search Analytics: We’re Better Together!

Moz Acquires STAT Search Analytics: We’re Better Together!
Posted by SarahBirdWe couldn’t be more thrilled to announce that Moz has acquired STAT Search Analytics!
It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We’re both passionate about investing in our customers’ success. Together we provide a massive breadth of high-quality, actionable data and insights for marketers. Combining Moz’s SEO research tools and local search expertise with STAT’s daily […]

The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots
Posted by alexis-sandersSEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In other words, we strive for experiences that resonate with humans and make […]

Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization

Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization
Posted by BritneyMullerAfter a short break, we’re back to share our working draft of Chapter 5 of the Beginner’s Guide to SEO with you! This one was a whopper, and we’re really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without overwhelming them or scaring them off the subject — is a tall order […]

Faceted Navigation Intro – Whiteboard Friday

Faceted Navigation Intro – Whiteboard Friday
Posted by sergeystefogloThe topic of faceted navigation is bound to come up at some point in your SEO career. It’s a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this week’s Whiteboard Friday, we welcome our friend Sergey Stefoglo to give us a quick refresher on just what faceted nav […]

A Slice of MozCon Magic: The 2018 Video Bundle is HERE!

A Slice of MozCon Magic: The 2018 Video Bundle is HERE!
Posted by HayleyBowyerYour tweets haven’t gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren’t for busy schedules and pesky back-to-back meetings. So, while you’re hard at work, we’re here to make one thing easy: providing you with the insights you need whenever you need them.
Yes, that’s right — the MozCon 2018 Video Bundle is here […]

Surprising SEO A/B Test Results – Whiteboard Friday

Surprising SEO A/B Test Results – Whiteboard Friday
Posted by willcritchlowYou can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on? Without data to support your hypotheses, it’s hard to say. In this week’s edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he’s seen that prove you can’t always trust […]

The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed

The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed
Posted by Alan_ColemanThe latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy.
The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to […]