Tag: marketing tool

We Surveyed 1,400 Searchers About Google – Here’s What We Learned

We Surveyed 1,400 Searchers About Google – Here’s What We Learned
Posted by LilyRayNYCGoogle’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights, hotels, jobs, events, and other searches that were previously only available via […]

The One-Hour Guide to SEO: Link Building – Whiteboard Friday

The One-Hour Guide to SEO: Link Building – Whiteboard Friday
Posted by randfishThe final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription
Howdy, […]

4 Unconventional Ways to Become a Better SEO

4 Unconventional Ways to Become a Better SEO
Posted by meagar8Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion. Even worse, there […]

How Do I Improve My Domain Authority (DA)?

How Do I Improve My Domain Authority (DA)?
Posted by Dr-PeteThe Short Version: Don’t obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you’ll improve both your Domain Authority and your rankings.
Unless you’ve been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz […]

12 Steps to Lightning Page Speed

12 Steps to Lightning Page Speed
Posted by WallStreetOasis.comAt Wall Street Oasis, we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company’s website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy.
We thought this article would be a great way to highlight the […]

The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday

The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday
Posted by randfishWe’ve arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription
Howdy, Moz fans, and […]

How to Convince Your Boss to Send You to MozCon 2019

How to Convince Your Boss to Send You to MozCon 2019
Posted by cheryldraperFrom networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? 
To help convince your boss that won’t just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your […]

How Bad Was Google’s Deindexing Bug?

How Bad Was Google’s Deindexing Bug?
Posted by Dr-PeteOn Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed:

MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren’t designed to separate the different causes of flux.
Can we isolate deindexing flux?
Google’s own tools […]

Links as a Google Ranking Factor: A 2019 Study

Links as a Google Ranking Factor: A 2019 Study
Posted by EricEngeDo Links Still Matter?
For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz’s Link Explorer and in this year’s study, we looked at the largest data set yet — 27,000 queries.
Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Not sure what that means? […]

How to Find Your True Local Competitors

How to Find Your True Local Competitors
Posted by MiriamEllisWho are your clients’ true competitors?
It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets.

This evolution from a simple shape to a more complex shape has the local SEO industry starting to understand the need to talk about trends […]