Tag: marketing tool

How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday


How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday
Posted by randfishBuilding an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch?
Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or […]

How to Deal with Fake Negative Reviews on Google


How to Deal with Fake Negative Reviews on Google
Posted by JoyHawkinsFake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them.

Google has tons of policies for users that leave reviews. But in my experience they’re terrible at automatically catching violations of these policies. […]

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]


The Google Ranking Factor You Can Influence in an Afternoon [Case Study]
Posted by sanfranWhat does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search?

We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning behind the words on the page, rather than the page’s keywords and […]

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything


The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything
Posted by willcritchlowDigital marketing is measurable.
It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself).
I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted — they just don’t know which half.
Maybe the joke’s on us digital marketers though, […]

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday


Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday
Posted by randfishSame content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like […]

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content


Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content
Posted by Jackie.FrancisIn SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and re-evaluating our content to identify areas that can be improved.

That being said, […]

The 2018 Local SEO Forecast: 9 Predictions According to Mozzers


The 2018 Local SEO Forecast: 9 Predictions According to Mozzers
Posted by MiriamEllisIt’s February, and we’ve all dipped our toes into the shallow end of the 2018 pool. Today, let’s dive into the deeper waters of the year ahead, with local search marketing predictions from Moz’s Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter J. Myers, and Britney Muller weigh in on what your brand should prepare for in the […]

New Research: 35% of Competitive Local Keywords Have Local Pack Ads


New Research: 35% of Competitive Local Keywords Have Local Pack Ads
Posted by Dr-PeteOver the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for “oil change” from my Pixel phone in the Chicago suburbs):
These ads seem to appear primarily on mobile results, with some limited testing on desktop results. We’ve heard rumors about local pack ads as far back as 2016, but very […]

Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday


Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday
Posted by randfishYour rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong […]

Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101


Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101
Posted by BritneyMullerBack in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter.
In many ways, the Beginner’s Guide to SEO belongs to each and every member of our community; it’s important that we […]