Tag: marketing tool

Build a Search Intent Dashboard to Unlock Better Opportunities

Build a Search Intent Dashboard to Unlock Better Opportunities
Posted by scott.taftWe’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
I’m going […]

4 Ways to Improve Your Data Hygiene – Whiteboard Friday

4 Ways to Improve Your Data Hygiene – Whiteboard Friday
Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.

Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHi. My name is Dana […]

A guide to setting up your very own search intent projects

A guide to setting up your very own search intent projects
Posted by TheMozTeamThis post was originally published on the STAT blog.

Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story.
Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to […]

The Basics of Building an Intent-based Keyword List

The Basics of Building an Intent-based Keyword List
Posted by TheMozTeamThis week, we’re taking a deep into search intent.
The STAT whitepaper looked at how SERP features respond to intent, and the bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. And look out for Seer’s very own Scott […]

Do Businesses Really Use Google My Business Posts? A Case Study

Do Businesses Really Use Google My Business Posts? A Case Study
Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence.
As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE […]

How to Identify and Tackle Keyword Cannibalisation in 2019

How to Identify and Tackle Keyword Cannibalisation in 2019
Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone!
Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing […]

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape
Posted by KameronJenkinsWhen your target is constantly moving, how can you keep your clients informed and happy?Raise your hand if you’ve ever struggled to keep up with all the changes in our industry.
Go ahead, don’t be shy!
Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on.
It can be tiring trying to keep […]

Using STAT for Content Strategy – Whiteboard Friday

Using STAT for Content Strategy – Whiteboard Friday
Posted by DiTomasoSearch results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy.

Click on the […]

Exploring Google’s New Carousel Featured Snippet

Exploring Google’s New Carousel Featured Snippet
Posted by TheMozTeamGoogle let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions.
We first took you on a deep dive of double featured snippets, and now we’re taking you for a ride on the carousel snippet. We’ll explore how it behaves in the wild and which of […]

A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

A New Domain Authority Is Coming Soon: What’s Changing, When, & Why
Posted by rjonesx.Howdy Moz readers,
I’m Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority.
Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so […]