Tag: marketing tool

The Pro Marketer’s Product Launch Checklist for 2018 – Whiteboard Friday

The Pro Marketer’s Product Launch Checklist for 2018 – Whiteboard Friday
Posted by randfishWhat goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in […]

How to Make Effective, High-Quality Marketing Reports & Dashboards

How to Make Effective, High-Quality Marketing Reports & Dashboards
Posted by Dom-WoodmanMy current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it.
Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating reports that no one will read, or making dashboards that never get looked it. Bad reporting means people either focus on the […]

The Guide to Local Sponsorship Marketing – The 2018 Edition

The Guide to Local Sponsorship Marketing – The 2018 Edition
Posted by Claudia0428For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to humbly submit that local sponsorships remain the most-overlooked and opportunity-rich channel, and they build real local connections for both large brands and small business alike. This article is the second […]

How to Target Featured Snippet Opportunities – Whiteboard Friday

How to Target Featured Snippet Opportunities – Whiteboard Friday
Posted by BritneyMullerOnce you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually make changes that’ll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips […]

MozCon 2018: The Initial Agenda

MozCon 2018: The Initial Agenda
Posted by Trevor-KleinWith just over three months until MozCon 2018, we’re getting a great picture of what this year’s show will be like, and we can’t wait to share some of the details with you today.
We’ve got 21 speakers lined up (and will be launching our Community Speaker process soon — stay tuned for more details on how to make your pitch!). You’ll see some familiar faces, and some who’ll be on the MozCon stage […]

Just How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation

Just How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation
Posted by efgregWe all work hard building our businesses.We put in the sweat equity and all the tears that can come with it to build something truly great. After another day hustling at the office or typing furiously on your keyboard, you might be wondering… what is the end game here? What are you really going for? Is there a glowing neon sign with the word “Exit” […]

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports – Next Level

Presenting Your Findings: How to Create Relevant and Engaging SEO Reports – Next Level
Posted by meghanpahinui
Welcome to the newest installment of our educational Next Level series! Our last episodes covered how to transform low-value content and how to track the right keywords for your local business. Today, Meghan is here to share all the juicy details to include in a truly persuasive SEO report for your clients and how you can create your own with Moz Pro. Read on […]

The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday

The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday
Posted by Shannon-McGuirkWe’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In today’s Whiteboard Friday, we’re delighted to welcome […]

How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley

How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley
Posted by MiriamEllis
Have you been exploring all the ways you might use Google Posts to set and meet brand goals?
Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge Panel and individual listing. We’re still only months into the release of this fascinating capability, use of which is theorized as having a […]

A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Posted by AnnSmartyWhen was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don’t have a YouTube channel, now’s the time to start one.
If you have a channel and you never got it off the ground, now’s the time to take action.
This article will take you through the process of setting […]