Tag: marketing tool

Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz


Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz
Posted by BrianChildsSEO training classes provide a smart, accessible way to accelerate your knowledge of our industry’s best practices, tools, and processes. For several months we’ve offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits.
Starting now in February 2017, we’re expanding these classes to include more topics and more opportunities to help your team deliver […]

The 2017 Local SEO Forecast: 10 Predictions According to Mozzers


The 2017 Local SEO Forecast: 10 Predictions According to Mozzers
Posted by MiriamEllisMaybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and I peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an […]

How to Uncover Hidden Keyword-Level Data Using Google Sheets


How to Uncover Hidden Keyword-Level Data Using Google Sheets
Posted by SarahLivelyTL;DRKeyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement metrics together (for free!). It’s not perfect keyword-level data, but in 7 steps you can see the keywords that drove clicks to a page and the organic engagement metrics for that page, all […]

The Keyword + Year Content/Rankings Hack – Whiteboard Friday


The Keyword + Year Content/Rankings Hack – Whiteboard Friday
Posted by randfishWhat’s the secret to earning site traffic from competitive keywords with decent search volume? The answer could be as easy as 1, 2, 3 — or more precisely, 2, 0, 1, 7. In today’s Whiteboard Friday, Rand lets you in on a relatively straightforward tactic that can help you compete in a tough space using very fresh content.

Click on the whiteboard image above to open a high-resolution version in […]

A Guide to JSON-LD for Beginners


A Guide to JSON-LD for Beginners
Posted by alexis-sandersWhat is JSON-LD?JSON-LD stands for JavaScript Object Notation for Linked Data, which consists of multi-dimensional arrays (think: list of attribute-value pairs).
It is an implementation format for structuring data analogous to Microdata and RDFa. Typically, in terms of SEO, JSON-LD is implemented leveraging the Schema.org vocabulary, a joint effort by Google, Bing, Yahoo!, and Yandex in 2011 to create a unified structured data vocabulary for the web. (However, Bing and other search […]

Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People


Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People
Posted by MiriamEllisYour local SEO agency needs new clients in 2017. Your department needs to convince management to earmark robust resources for local SEM this year. What if the only thing standing in your way is presentation?
In the 10+ years I’ve been consulting with local businesses, I’ve watched our industry grow to absorb an incredibly diverse set of disparate-seeming tasks. The breadth of the lingo alone is on the verge of […]

3 Not-So-SEO-Friendly Trends to Watch Out For


3 Not-So-SEO-Friendly Trends to Watch Out For
Posted by Daniel_MarksIt seems like every couple months (weeks?) there’s a new post predicting the end of SEO:

But rather than proclaiming that SEO is already dead (it’s not), let’s look at 3 ways in which the SEO industry might eventually die and ways in which SEOs can prepare themselves.

1. New ads
Google is constantly experimenting with new ad formats that actually provide a better user experience than organic results. The better the ads, the […]

It’s Time to Stop Doing On-Page SEO Like It’s 2012


It’s Time to Stop Doing On-Page SEO Like It’s 2012
Posted by randfishFriends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.
If you’re optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you’re doing the right things. That might be through an SEO plug-in like Yoast or through Moz Pro’s On-Page Grader, or it might be […]

Refurbishing Top Content – Whiteboard Friday


Refurbishing Top Content – Whiteboard Friday
Posted by BritneyMullerYou’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth?As it turns out, there is! In today’s Whiteboard Friday, Moz’s resident SEO and Content Architect, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top […]

Track Your Prospects’ Behavior on Google with Moz Local’s New GMB Insights Support


Track Your Prospects’ Behavior on Google with Moz Local’s New GMB Insights Support
Posted by dudleycarrThe big news in the Local Search community three weeks ago was Google’s announcement of the availability of the Google My Business (GMB) Insights data via the GMB API. Today, we’re excited to announce support for GMB Insights data in Moz Local!
Learn how customers are searching for your business on Google and the actions they are taking once they find it
Easily visualize and filter […]