When Ad Platforms Control the Auction, Return, Data… & Now the Cookie via @PPCKirk

When Ad Platforms Control the Auction, Return, Data… & Now the Cookie via @PPCKirk

Platforms such as Google Ads are gaining more control over various aspects of paid search. Let’s look at what this means for PPC advertisers.

The post When Ad Platforms Control the Auction, Return, Data… & Now the Cookie via @PPCKirk appeared first on Search Engine Journal.



When Ad Platforms Control the Auction, Return, Data… & Now the Cookie via @PPCKirk

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