When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.

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When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

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