Search Engines News from Leading Sources
7 ways to maximize landing page conversions by Cynthia RamsaranNew!!
Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover […]
Ask Instacart brings generative AI to Instacart’s search experienceNew!!
Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get […]
Google modifies shopping ads policies to enhance transparency
Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may […]
Super Early Bird rates expire this Friday… enter the Search Engine Land Awards now!
Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards — the highest honor in search marketing! Since its inception, the Search Engine Land Awards have honored some of the best in the search industry […]
How to land 1,830 ranking positions with only one article
Within months of publishing, our “resignation letter templates” article climbed to number one in the SERPs for a client. If you know how to engineer success before starting then this shouldn’t be surprising. But hitting number one for a single keyword wasn’t the most impressive thing about this article. Because after about a year, it […]
Nearly 30% of Instacart’s revenue is from advertising
Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The Information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely […]
15 ways to get smarter with your content and SEO
Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies. Today, we are looking at a new content landscape. This is where content production is exploding to epic proportions making it harder for content to stand out, be discovered and convert. […]
Instagram has rebranded content ads to partnership ads
Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on advertising efforts. How partnership ads work. Partnership ads enable advertisers to expand content originating from a creator or other partner’s account, facilitating broader collaboration. The updated advertising format allows advertisers to promote […]