Search Engines News from Leading Sources
Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of… Read More »Visual content and SEO: How to use images and videos in 2025
Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover… Read More »19 keyword mining tools and strategies for PPC campaign growth
Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of… Read More »Drive ecommerce growth with proven personalization strategies by Edna Chavira
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions… Read More »Google adtech antitrust trial: Everything you need to know
With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could… Read More »Will ChatGPT be the new Google? The future of search and information retrieval
A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally… Read More »Yelp sues Google, alleging illegal dominance of local search
The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are… Read More »How search query length is shifting in the LLM era: Insights for brands
A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95%… Read More »Interactive CTV ads boost engagement, fall short on purchases
TikTok is now integrating Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access… Read More »TikTok partners with Amazon for in-app shopping
Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search… Read More »Google declared a monopoly: industry reactions and implications
Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision… Read More »Google offers enhanced conversions consultations
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and… Read More »Microsoft Advertising introduces Performance Max brand lists
Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into… Read More »Amazon’s AI shopping assistant Rufus is live for all U.S. customers
There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s… Read More »How to win with generative engine optimization while keeping SEO top-tier