* DI COSA PARLO QUANDO DICO SEMPRE LE STESSE COSE ::

* DI COSA PARLO QUANDO DICO SEMPRE LE STESSE COSE ::
Non serve che dica che sto parafrasando Carver, vero?
Se scrivi fatti leggere, l’importanza della riconoscibilità in Rete è uscito per Sperling & Kupfer nel 2015. Lavoravo ancora in Mondadori e stavo lì lì per finire l’MBA. Due gradi e mezzo di separazione era uscito l’anno prima. Non ho più scritto mai nulla di così lungo.
Per un po’ ho organizzato delle colazioni, al mattino presto (presto davvero: l’appuntamento era alle 7.30, […]

10 Link Building Lies You Must Ignore

10 Link Building Lies You Must Ignore
Posted by David_FarkasEven though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it.
Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion:
“Don’t ask for links!”
“Stick a fork in it, guest posting is done!”
“Try to avoid […]

Google’s John Mueller on Where to Insert JSON-LD Structured Data via @MattGSouthern

Google’s John Mueller on Where to Insert JSON-LD Structured Data via @MattGSouthern
In the latest instalment of the #AskGoogleWebmasters video series, Google’s John Mueller answers a common question about JSON-LD structured data.The post Google’s John Mueller on Where to Insert JSON-LD Structured Data via @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google Updates Search Rankings to Favor Original News Reporting via @MattGSouthern

Google Updates Search Rankings to Favor Original News Reporting via @MattGSouthern
Google is updating search rankings to give more weight to the original reporting of news stories.The post Google Updates Search Rankings to Favor Original News Reporting via @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames

How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames
Learn five actionable tips that will help you write a killer subject which actually gets opened.The post How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames appeared first on Search Engine Journal.
Source: SearchEngineJurnal

E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday

E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday
Posted by MarieHaynesEAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.

Click on the whiteboard image above […]