Google Explains the Difference Between Neural Matching and RankBrain by @MattGSouthern

Google Explains the Difference Between Neural Matching and RankBrain by @MattGSouthern
Google addressed questions going around the SEO community as of late related to neural matching and its used in search.The post Google Explains the Difference Between Neural Matching and RankBrain by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google Stopped Supporting Rel=prev/next in Search Indexing Years Ago by @MattGSouthern

Google Stopped Supporting Rel=prev/next in Search Indexing Years Ago by @MattGSouthern
Google finally decided to tell the search community that rel=”next” and rel=”prev” haven’t been used in years.The post Google Stopped Supporting Rel=prev/next in Search Indexing Years Ago by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google’s Shift from Answers to Journeys: What Does It Mean for SEO? by @jasonhennessey

Google’s Shift from Answers to Journeys: What Does It Mean for SEO? by @jasonhennessey
Here’s what you need to know about Google’s Search Journeys and what it means for SEO.The post Google’s Shift from Answers to Journeys: What Does It Mean for SEO? by @jasonhennessey appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Una guida (quasi infallibile) per la ricerca della felicità

Una guida (quasi infallibile) per la ricerca della felicità
È molto probabile che esista qualcuno più preparato di te, più simpatico, meglio inserito in ambienti che contano, a cui la fortuna, o principalmente il merito, ha concesso una grande opportunità. Sulle app di confronto sociale puoi misurare continuamente le differenze tra te e centinaia di sconosciuti. Persone che hanno più seguito, più possibilità e […]
– fonte: Una guida (quasi infallibile) per la ricerca della felicità
Source: Skande

Bing Rolls Out Text-to-Speech for Search Results by @MattGSouthern

Bing Rolls Out Text-to-Speech for Search Results by @MattGSouthern
Bing introduced a number of new search features this week including text-to-speech, expanded intelligent answers, and enhanced visual search.The post Bing Rolls Out Text-to-Speech for Search Results by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

SEO Is a Means to an End: How Do You Prove Your Value to Clients?

SEO Is a Means to an End: How Do You Prove Your Value to Clients?
Posted by KameronJenkins“Prove it” is pretty much the name of the game at this point.
As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve.
That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, […]

LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’ by @MattGSouthern

LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’ by @MattGSouthern
LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.The post LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’ by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal