Tracking 20 years of search
Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing… Read More »Tracking 20 years of search
Search Engine News
Search Engines News from Leading Sources
Ad spend up across Google, Meta, Amazon, Walmart in Q2
Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2:… Read More »Ad spend up across Google, Meta, Amazon, Walmart in Q2
How long SEO takes to work
Online dating, two-day delivery, binge-watching a series on TV. SEO is like the slow-food movement in a fast-food world. How long do you have to… Read More »How long SEO takes to work
An SEO guide to understanding user intent
User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them… Read More »An SEO guide to understanding user intent
Google fixes Google News indexing bug
Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for… Read More »Google fixes Google News indexing bug
Threads FAQ: Everything marketers need to know
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping… Read More »Threads FAQ: Everything marketers need to know
YouTube Search from Comments: New test adds links to keywords
YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single… Read More »YouTube Search from Comments: New test adds links to keywords
Build authority and dominate organic search like a boss by Cynthia Ramsaran
It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when… Read More »Build authority and dominate organic search like a boss by Cynthia Ramsaran
How to overcome imposter syndrome in SEO and digital marketing
I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking… Read More »How to overcome imposter syndrome in SEO and digital marketing
Instagram Ads on Reels now available to more marketers
Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being… Read More »Instagram Ads on Reels now available to more marketers
Elevate your PPC with ChatGPT: The art of asking disconfirming questions
Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using… Read More »Elevate your PPC with ChatGPT: The art of asking disconfirming questions
Expert-level training, Q&A, networking – online this week at SMX Advanced
Searching for advanced, actionable tactics to take advantage of generative AI, transition to GA4, and drive more traffic, leads, and conversions? Search no more. Join us online… Read More »Expert-level training, Q&A, networking – online this week at SMX Advanced
7 ways to maximize landing page conversions by Cynthia Ramsaran
Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s… Read More »7 ways to maximize landing page conversions by Cynthia Ramsaran
Ask Instacart brings generative AI to Instacart’s search experience
Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and… Read More »Ask Instacart brings generative AI to Instacart’s search experience
Google modifies shopping ads policies to enhance transparency
Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information… Read More »Google modifies shopping ads policies to enhance transparency