Google limits access to news content in Canada
Google is conducting a small test where the search company is blocking news content in Google Search for fewer than 4% of Canadian users for the next few weeks. A Google spokesperson confirmed this test with Search Engine Land, adding that this is a “potential product response to Bill C-18.” What’s being tested. Google is […]
Google Ads: New Features For Performance Max Campaigns via @sejournal, @MattGSouthern
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal.
TikTok’s Latest Monetization Tool: Creativity Program Beta via @sejournal, @MattGSouthern
Learn about TikTok's Creativity Program Beta, a new monetization tool to help creators earn more money with longer content. The post TikTok’s Latest Monetization Tool: Creativity Program Beta appeared first on Search Engine Journal.
Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’
Bing chat sessions are now capped at 50 questions per day and 5 per session, Microsoft announced. There have been many bad examples shared of the new Bing AI chat sessions featuring everything from gaslighting to accidental racism. Microsoft has said it didn’t anticipate extended chatting, which “can confuse the underlying chat model.” What’s changing. […]
This day in search marketing history: February 18
Yahoo stops using Google search In 2004, Yahoo stopped using Google’s web search results and rolled out its own new index and ranking system. Although Yahoo had purchased Inktomi in December 2002, Yahoo opted to build its own web search engine. Yahoo still relied on Google for image search and and News search was a […]
Four Takeaways from Google’s Updated Link Guidance via @sejournal, @martinibuster
Google's expanded guidance on links and how it tracks surprisingly close with algorithms and HTML best practices The post Four Takeaways from Google’s Updated Link Guidance appeared first on Search Engine Journal.
Why Performance Max for lead generation often fails and how to make it work
Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. Unlike ecommerce where a purchase signifies the “end” of the transaction, […]
8 Techniques To Get More Customer Reviews For Your Local Business via @sejournal, @DholakiyaPratik
Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.