Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking. The post Google Expands… Read More »Google Expands Performance Max Controls and Reporting via @sejournal, @brookeosmundson
In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers. The… Read More »Building Brand Identity: How To Define Who You Are
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.… Read More »6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm
Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers. The post… Read More »Ecosia & Qwant Launch European Search Infrastructure via @sejournal, @MattGSouthern
Meet Xflow – a handy PHP script that takes care of it for you, automatically sharing content from your favorite RSS feeds straight to X.
Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content. The post Google Says AI… Read More »Google Says AI Clicks Are Better, What Does Your Data Say? via @sejournal, @MattGSouthern
Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy. The post Study: Advanced Personalization… Read More »Study: Advanced Personalization Linked To Higher Conversions via @sejournal, @MattGSouthern
Build an SEO organization that scales globally and delivers locally, with clearly defined roles, metrics, and SLA-driven processes. The post Effective SEO Organizational Structure For… Read More »Effective SEO Organizational Structure For A Global Company via @sejournal, @motokohunt
AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively. The post AI As… Read More »AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content via @sejournal, @cshel
The new open-weight models from OpenAI deliver strong reasoning performance, with a tradeoff in hallucinations. The post Why OpenAI’s Open Source Models Are A Big… Read More »Why OpenAI’s Open Source Models Are A Big Deal via @sejournal, @martinibuster
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape. The post The Great Reversal: Why… Read More »The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO via @sejournal, @mktbrew
Anthropic has released Claude Opus 4.1, which is said to deliver better coding and agent performance with improved safety. The post Claude Opus 4.1 Improves… Read More »Claude Opus 4.1 Improves Coding & Agent Capabilities via @sejournal, @MattGSouthern
AI answers, offline calls, and voice search are reshaping how buyers act. This report breaks down what that means for your search strategy. The post… Read More »The Future Of Search: 5 Key Findings On What Buyers Really Want via @sejournal, @MattGSouthern
Sitemap? Check. Crawl request? Check. Indexing? Still not happening. Helen Pollitt explains why in this week’s Ask An SEO. The post Ask An SEO: Why… Read More »Ask An SEO: Why Aren’t My Pages Getting Indexed? via @sejournal, @HelenPollitt1
Perplexity criticizes Cloudflare’s infrastructure for being unable to differentiate between AI assistants and harmful bots. The post Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants… Read More »Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants via @sejournal, @martinibuster
