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Do You Need Local Pages? – Whiteboard Friday

Do You Need Local Pages? – Whiteboard Friday
Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week’s Whiteboard Friday!

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Google Rolls Out New Featured Snippets With Expandable Subtopics by @MattGSouthern

Google Rolls Out New Featured Snippets With Expandable Subtopics by @MattGSouthern
Google has introduced a new type of featured snippet dedicated to displaying more in-depth information about a topic.The post Google Rolls Out New Featured Snippets With Expandable Subtopics by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

12 Steps for Conducting a Successful Social Media Audit by @lisabuyer

12 Steps for Conducting a Successful Social Media Audit by @lisabuyer
A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity levels of your social media efforts. Auditing the performance and outcome of your social media marketing gives insights on how your brand compares to the size, weight, reach and influence. Here’s how you can conduct a successful social media audit in 12 steps. 1. […]

Exiting Your Digital Agency: 3 Factors You Must to Consider by @marcushokh

Exiting Your Digital Agency: 3 Factors You Must to Consider by @marcushokh
Considering selling your digital agency or merging with another agency? Here are some valuable lessons I learned.The post Exiting Your Digital Agency: 3 Factors You Must to Consider by @marcushokh appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Twitter is Removing Accounts that Previously Tried to Avoid Suspension by @MattGSouthern

Twitter is Removing Accounts that Previously Tried to Avoid Suspension by @MattGSouthern
Twitter will soon be removing accounts belonging to individuals who have managed to avoid a prior suspension.The post Twitter is Removing Accounts that Previously Tried to Avoid Suspension by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Is Google My Business Stealing Your Local Leads? by @shellyfagin

Is Google My Business Stealing Your Local Leads? by @shellyfagin
Earlier this year, Google launched a new Google My Business feature to allow businesses to add services menus to their profiles. Some businesses were seeing this option, but others were not. Several of my clients are in the home services arena. Now, suddenly, Google has started inserting links on my clients’ GMB profiles to a third-party website called singleplatform.com. Clicking on the link takes you to a lead generation form […]