SEO News from Leading Sources
Prabhakar Raghavan, Google’s head of search appoints new leads Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant. Please visit Search Engine Land for the full article. Prabhakar Raghavan, Google’s head of...
Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief Plus, Facebook leaks 500 million users’ data Please visit Search Engine Land for the full article. Supreme Court sides with Google and why you should advertise at the...
6 Common Google SERP Feature Misconceptions in SEO Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and...
Yelp introduces a searchable Asian-owned business profile attribute In February, Yelp searches for Asian-owned businesses were up 130% YoY. Please visit Search Engine Land for the full article. Yelp introduces a searchable Asian-owned business profile attribute
Next week: Actionable, expert-led content training at SMX Create Attending SMX has never been easier or more affordable. What are you waiting for? Please visit Search Engine Land for the full article. Next week: Actionable, expert-led content training at SMX Create
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn’t the ONLY one to blame Please visit Search Engine Land for the full article. Check...
Video: Fay Friedman on e-commerce SEO vs property management SEO We also spoke about common issues found in many SEO audits. Please visit Search Engine Land for the full article. Video: Fay Friedman on e-commerce SEO vs property management SEO
Consolidating Locations and Google My Business Listings Due to COVID-19 Local brands that had to make quick changes in 2020 to continue serving the public are now having to make longer-term decisions based on the COVID-19 recession, altered consumer behavior, and budget. How should you handle Google My Business listings...
Reputation attack sites have plummeted in Google, but can still harm Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here’s what you can do to decrease the threat. Please visit Search Engine Land for the full article. ...
What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief Don’t miss the updated information from Google on the core web vitals and page experience update. Please visit Search Engine Land for the full article. What’s new in search: zero clicks, algorithm...
How to Get Backlinks in 2021 [Series Part 3: Outreach] Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the dos and don’ts of link building outreach in 2021. How to Get Backlinks in 2021 [Series Part 3: Outreach]
The Martech Replacement Survey A lot has changed over the last year, but how has that affected the martech stack? Please visit Search Engine Land for the full article. The Martech Replacement Survey
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