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Facebook Removes Targeting Options From Certain Ads to Fight Discrimination by @MattGSouthern

Facebook Removes Targeting Options From Certain Ads to Fight Discrimination by @MattGSouthern
Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people.The post Facebook Removes Targeting Options From Certain Ads to Fight Discrimination by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness by @iambenwood

Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness by @iambenwood
Here are the advertising tactics you can use to target customers at the top of the purchase funnel.The post Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness by @iambenwood appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google: Most Algorithm Updates Have Incremental Changes to Previous Updates by @MattGSouthern

Google: Most Algorithm Updates Have Incremental Changes to Previous Updates by @MattGSouthern
Google’s John Mueller was asked about the March core algorithm update and whether it softened the impact of previous updates.The post Google: Most Algorithm Updates Have Incremental Changes to Previous Updates by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Win That Pitch: How SEO Agencies Can Land New Business

Win That Pitch: How SEO Agencies Can Land New Business
Posted by TheMozTeamIf you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs.
So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day. Here are just four […]

Instagram Lets Brands Sell Products Directly Through the App by @MattGSouthern

Instagram Lets Brands Sell Products Directly Through the App by @MattGSouthern
Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app.The post Instagram Lets Brands Sell Products Directly Through the App by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

How Search Engines Rank Pages by @beanstalkim

How Search Engines Rank Pages by @beanstalkim
Here’s how search engines rank webpages – from query classification, to assigning context, and determining which signals are most important.The post How Search Engines Rank Pages by @beanstalkim appeared first on Search Engine Journal.
Source: SearchEngineJurnal