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What Do You Do When You Lose Organic Traffic to Google SERP Features?

What Do You Do When You Lose Organic Traffic to Google SERP Features?
Posted by Emily.PotterGoogle’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator:
I find it hilarious that SEOs are suddenly annoyed that Google is […]

LinkedIn Now Suggests the Best Content for Company Pages to Share by @MattGSouthern

LinkedIn Now Suggests the Best Content for Company Pages to Share by @MattGSouthern
LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as “LinkedIn Pages.” A series of new features will soon be rolled out to LinkedIn Pages designed to help businesses better communicate with their audience. One of the key ways businesses create better conversations […]

Google Launches New Tool That Grades A Site’s SEO Implementation by @MattGSouthern

Google Launches New Tool That Grades A Site’s SEO Implementation by @MattGSouthern
Google launched a new tool that measures many aspects of a website, including how well it follows SEO best practices.The post Google Launches New Tool That Grades A Site’s SEO Implementation by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Pinterest’s Redesigned Feed May Drive More Referral Traffic by @MattGSouthern

Pinterest’s Redesigned Feed May Drive More Referral Traffic by @MattGSouthern
Pinterest has updated its chronological feed with a redesign and an easier way to visit publishers’ web pages.The post Pinterest’s Redesigned Feed May Drive More Referral Traffic by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Google PageSpeed Insights Offers New Performance Metrics Analyzed by Lighthouse by @MattGSouthern

Google PageSpeed Insights Offers New Performance Metrics Analyzed by Lighthouse by @MattGSouthern
Google PageSpeed Insights offers new performance metrics and now uses Lighthouse as its analysis engine.The post Google PageSpeed Insights Offers New Performance Metrics Analyzed by Lighthouse by @MattGSouthern appeared first on Search Engine Journal.
Source: SearchEngineJurnal

5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them by @krisjonescom

5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them by @krisjonescom
Learn five reasons why your Facebook advertising campaign isn’t generating enough conversions and what you can do about it.The post 5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them by @krisjonescom appeared first on Search Engine Journal.
Source: SearchEngineJurnal

The Advanced Guide to Keyword Clustering

The Advanced Guide to Keyword Clustering
Posted by tomcasanoIf your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization.

To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should […]