Autore - Clark Boyd

Desktop Isn’t Dead: Why Not Everything in SEO Is Mobile-First by @clarkboyd


Desktop Isn’t Dead: Why Not Everything in SEO Is Mobile-First by @clarkboyd
‘Mobile-first’ is the defining slogan of this era, and with good reason. But SEOs should investigate further before prioritizing mobile over desktop.The post Desktop Isn’t Dead: Why Not Everything in SEO Is Mobile-First by @clarkboyd appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Should You Publish Content on a Company Blog or Medium? by @clarkboyd


Should You Publish Content on a Company Blog or Medium? by @clarkboyd
Where should you publish – on Medium or a company blog? Learn the pros and cons of each here.The post Should You Publish Content on a Company Blog or Medium? by @clarkboyd appeared first on Search Engine Journal.
Source: SearchEngineJurnal

5 Reasons Clients Fire Their SEO Agency (And How to Easily Avoid Them) by @clarkboyd


5 Reasons Clients Fire Their SEO Agency (And How to Easily Avoid Them) by @clarkboyd
The relationship between SEO agencies and clients can be fragile. Here’s why things break down and how to avoid them.The post 5 Reasons Clients Fire Their SEO Agency (And How to Easily Avoid Them) by @clarkboyd appeared first on Search Engine Journal.
Source: SearchEngineJurnal

Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboyd


Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboyd
Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here’s how.The post Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboyd appeared first on Search Engine Journal.
Source: SearchEngineJurnal

4 Tips That Will Prepare You for the Future of Search & SEO by @clarkboyd


4 Tips That Will Prepare You for the Future of Search & SEO by @clarkboyd
The future of search will be fragmented. Here’s how you can set yourself up for short- and long-term success.The post 4 Tips That Will Prepare You for the Future of Search & SEO by @clarkboyd appeared first on Search Engine Journal.
Source: SearchEngineJurnal