Search Engines News from Leading Sources
Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search. What it means. When it… Read More »Head of Google Search: AI mistakes won’t prevent progress
As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and… Read More »Why video is key to building brand identity and engagement
Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or… Read More »Agile SEO: A playbook for online brand management
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why… Read More »Google Analytics fixes paid search attribution
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad… Read More »YouTube embeds ads into videos to beat ad blockers
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that… Read More »AI analysis of 8,000 top YouTube Ads reveals key trends for brands
Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it… Read More »Reddit adds third-party verification for advertisers
When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. … Read More »5 local SEO insights from Google’s API documentation leak
A majority of Americans are spending more time searching for services online today than five years ago — and they’re frustrated about it, according to… Read More »Survey: 54% of people look through more search results vs. 5 years ago
Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it… Read More »Instagram tests unskippable video ads in main feed
Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes… Read More »Google Analytics GA4 shows real-time users in the last 5 minutes